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Research & Analysis

The fight against hate never rests. Get the latest up-to-date analysis on current events 
related to our work battling hate and extremism.

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  • Hate Symbols
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TND and TKD

Hate Symbol
TND TKD
TND and TKD are abbreviations for (respectively) racist and antisemitic slogans referring to the mass death or killing of Black people and Jews.
Read more about TND and TKD

You Will Not Replace Us

Hate Symbol
You Will Not Replace Us/YWNRU
The phrase “You Will Not Replace Us” is a white supremacist slogan referring to the common White supremacist belief that the white race is in danger of going extinct due to rising numbers of non-White people who are controlled and manipulated by Jews. It may also be seen in acronym form as YWNRU.

ALTERNATE NAMES: YWNRU, Jews Will Not Replace Us

“You Will Not Replace Us” is a white supremacist slogan that became popular in early 2017, as did its acronym version, YWNRU. The slogan appeared on White supremacist flyers, banners and graffiti in a variety of places in the first six months of 2017, gaining wider attention when white supremacists used the phrase at several rallies held in Charlottesville, Virginia, culminating in the large and violent Unite the Right event in August 2017.

The slogan is a reference to the popular white supremacist belief that the white race is in danger of extinction by a rising tide of non-Whites who are controlled and manipulated by Jews (in fact, one variant of “You Will Not Replace Us” is “Jews Will Not Replace Us”).

“You Will Not Replace Us” may have been derived in part from “The Great Replacement,” a theory promoted by French writer Renaud Camus in a 2012 book of the same name. Camus argued that Europe was being overrun by mass migration of black and/or Muslim immigrants from outside Europe, who would replace traditional European culture with their own “alien” culture. Such arguments evolved into “replacement theory,” which became popular with the far right in several European countries, especially among Identitarians. Replacement theory was promoted as early as 2015 by American white supremacist groups such as Generation Identity U.S.A.

Read more about You Will Not Replace Us

We Wuz Kangs

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We Wuz Kangs
The phrase “We Wuz Kangs” is a racist term meant to attack African-Americans by racist mockery of Afrocentric theories about Egyptian connections to sub-Saharan Africa.

ALTERNATE NAMES: We Wuz Kings, Kings N Shiet

“We Wuz Kangs” is a racist catchphrase and collection of memes directed at African-Americans and other people of sub-Saharan African descent. Originating in 2015 and popularized by the website 4chan, the phrase is a racist shorthand reference to discredited but popular Afrocentric theories that claimed sub-Saharan Africans were descended from ancient Egyptians.  

The phrase and meme are intended to mock the Afrocentric theories and, by extension, anyone who might believe in them. Users employ phrases such as “We Wuz Kangs,” “We Wuz Kings,” and “Kings N Shiet,” featuring mock black American dialect that is intended to portray blacks as ignorant and a contrast to the ostensibly more civilized ancient Egyptians.  Meme versions of the phrase similarly tend to feature images with racist stereotypes of black people, often contrasted with images of Egyptian pharaohs. The overall intent is to portray blacks as crude, ignorant and uncivilized.

Memes featuring the phrase often include an image of an African leader taken from The African Kingdoms expansion of the video game Age of Empires II, which debuted around the time the meme was created in 2015. Usage of the meme seemed to increase with the release of the popular movie Black Panther in 2018.

Read more about We Wuz Kangs

Women for Aryan Unity

Hate Symbol
Women for Aryan Unity (WAU)
Women for Aryan Unity (WAU) is a longstanding white supremacist group for women. Its logo is a diamond featuring red and white stripes and stylized letters spelling “WAU.”

ALTERNATE NAMES: WAU

Group Status: Current

Women for Aryan Unity (WAU) is a longstanding white supremacist group, founded in 1990, notable for being one of the only female-only white supremacist groups of recent decades. WAU promotes and supports women in the white supremacist movement, typically from a traditionalist vantage point, with content in its newsletters and websites focusing on “women’s” issues, such as raising children.

WAU has also long provided support to white supremacist prison inmates, particularly those viewed as “prisoners of war,” i.e., inmates whose crimes were related to their white supremacist ideology. In particular, WAU has supported the imprisoned members of The Order, aka Brüder Schweigen, a violent 1980s white supremacist terrorist group, providing an outlet for their writings and creating an “Adopt a Brüder” campaign to raise money to give to jailed Order members.

WAU’s logo is a diamond featuring stylized letters spelling “WAU.”  The interior of the diamond also features two red stripes and one white stripe.  The red-black-white color scheme uses the color scheme of the Nazi flag. Most WAU members practice racist versions of modern Norse paganism and thus may use many Norse pagan symbols as well.

Though started in the United States, for most of its history WAU has also had chapters in other countries; current chapters include Australia, Argentina, Italy and Spain.  The logo of WAU’s Argentina chapter replaces the red-black-white color scheme with a blue-white color scheme based on the flag of Argentina.

Read more about Women for Aryan Unity

Trollface (Racist Versions)

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Trollface (Racist Versions)
Like Pepe the Frog, “Trollface” is a widely-used internet cartoon meme that has been appropriated and used by some white supremacists. Care must be taken not to make assumptions of the intent behind its use but to judge it only in context.
Read more about Trollface (Racist Versions)

The Goyim Know/Shut It Down

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The Goyim Know/Shut It Down
The phrase “The Goyim Know” is an antisemitic phrase portraying the ostensible reaction of Jews when their supposedly conspiratorial or manipulative misdeeds are revealed to the public. Often combined with “Shut It Down.”

ALTERNATE NAMES: Da Goyim Know

“The Goyim Know” is an antisemitic catchphrase, used by itself or combined with the related phrase “shut it down,” as in “Oy vey, the Goyim know!  Shut it down!” An alternate version is “Da Goyim Know.” It is most associated with the alt right segment of the white supremacist movement and message boards such as 4chan and 8chan.

The language is typically used in references to antisemitic conspiracy theories depicting Jews as malevolent puppet-masters, manipulating the media, banks, and even entire governments to the benefit of themselves but to the detriment of other peoples. The phrase is intended to be understood as spoken by a panicked Jew responding to some occurrence that would ostensibly reveal Jewish manipulations or deceit to non-Jews (i.e., “goyim,” a disparaging Yiddish and Hebrew word for non-Jews).  

The implied Jewish speaker in the catchphrase is thus urging fellow Jews to shut down that particular manipulation or deceit and move on to something else. “Can’t let the gullible goyim know that they are supporting free cellphones and internet connections to the boys in the hood,” reads one typical posting from 2012 on the white supremacist website Stormfront. “The Goyim know” meme originated as mocking shorthand for this type of language.

The earliest known references to “The Goyim Know/Shut It Down” appeared in 2013, apparently originating on the discussion forum 4chan. The phrases quickly spread to social media. The meme became more popular in 2014 after an antisemitic song parody featured the phrase. Soon the meme became a staple of online antisemitism.

It didn’t take long before the phrase entered the physical world. In 2017, white supremacists appeared with signs featuring the phrase “The Goyim Know” at several events around the country, including the August 2017 “Unite the Right” rally in Charlottesville, Virginia. The intent behind the “The Goyim Know” signs seemed to be to demonstrate that white supremacists were aware of the conspiracies in which Jews were ostensibly involved.

Read more about The Goyim Know/Shut It Down

St. Michael’s Cross

Hate Symbol
St. Michael’s Cross
St. Michael’s Cross is a white supremacist symbol that originated in Romania in the years before World War II as the symbol of the fascist Iron Guard movement.

ALTERNATE NAMES: Archangel Michael's Cross, Iron Guard

St. Michael’s Cross, despite its name, is not a traditional Christian symbol but rather a fascist symbol designed by Corneliu Codreanu (1899-1938), a Romanian right-wing extremist who led the Iron Guard/Legion of St. Michael movement (also known as the Legion of the Archangel Michael) in the 1920s and 1930s. This symbol became the Iron Guard’s logo until the movement was destroyed during World War II.

The Iron Guard combined fascism, nationalism, Eastern Orthodox Christianity and anti-Semitism. Its symbol, St. Michael’s Cross, consists of three vertical lines and three horizontal lines arranged in a hashtag-like pattern. The design was intended to resemble both a cross as well as stylized prison bars; Codreanu was allegedly inspired by either an icon or a vision of St. Michael during his time in prison in the 1920s. The color green is also often associated with the Iron Guard, because of the green uniforms worn by its members (sometimes called “Green Shirts”).

After the end of World War II, right-wing extremists in Western Europe resurrected many of the symbols of fascist movements of the interwar era; following the collapse of communism in Eastern Europe, a similar process occurred in that region. In Romania, right-wing extremists revived St. Michael’s Cross.  

Unlike many other fascist or Nazi symbols originating in Europe, the St. Michael’s Cross symbol did not spread much overseas.  In the late 2010s, however, some American white supremacists – most notably Matthew Heimbach, who headed a short-lived neo-Nazi group called the Traditionalist Worker Party – “discovered” Codreanu and the Iron Guard, as well as its symbology. Like Codreanu, Heimbach was an avowed adherent of Eastern Orthodox Christianity. A few other American white supremacists trying to blend traditional Christianity with their racist and anti-Semitic beliefs also discovered Codreanu, whose memoirs had been translated into English.

The St. Michael’s Cross symbol received more attention in 2019 following Australian white supremacist Brenton Tarrant’s deadly shooting spree targeting two mosques in Christchurch, New Zealand. Tarrant had painted white supremacist and anti-Muslim symbols and references on various firearms and ammo magazines that he brought with him on his rampage; one of the firearms featured a version of St. Michael’s Cross.

Read more about St. Michael’s Cross

Six Gorillion

Hate Symbol
Six Gorillion
“Six Gorillion” is an antisemitic phrase used by white supremacists to refer to the Jews who died during the Holocaust (typically thought to be around six million). They replace “million” with “gorillion” to give the impression that Jews wildly exaggerate Holocaust-related deaths.

ALTERNATE NAMES: Muh Six Gorillion

The term “Six Gorillion” or “Muh Six Gorillion” is an antisemitic reference associated primarily with the alt right segment of the white supremacist movement. It entered common use by anti-Semites and white supremacists in 2013 and has been increasingly popular thereafter.

Both variations of the phrase refer to the approximately six million Jews who were killed during the Holocaust. The phrase replaces “million” with the nonsensical “gorillion” to convey the impression that Jews wildly exaggerate the number of people who died during the Holocaust.

The variation “Muh Six Gorillion” employs the slang word “muh,” a version of “my” meant to convey whining or complaining; references to “Muh Six Gorillion” are intended to suggest that Jews whine or complain about the Holocaust, including gratuitously bringing up the Holocaust in order to deflect criticism. This usage is also a variant of the antisemitic phrase “Muh Holocaust.”

Read more about Six Gorillion

Shield Wall Network

Hate Symbol
Shield Wall Network
The Shield Wall Network (SWN) is a small, Arkansas-based white supremacist group that uses a Greek lambda (an upside-down V) as its symbol.
Read more about Shield Wall Network

Rise Above Movement

Hate Symbol
Rise Above Movement
The Rise Above Movement (RAM) is a California-based alt right white supremacist group with a fitness and martial arts emphasis. Its logo features a sword stuck into a boulder; the sword also serves as the trunk of a tree.
Read more about Rise Above Movement

NSM Legacy Logos

Hate Symbol
NSM Legacy Logos
The National Socialist Movement (NSM) is a longstanding neo-Nazi group that has changed its logo several times during its existence. Older versions of its logo can still be found on clothing, printed materials, and even tattoos.
Read more about NSM Legacy Logos

National Socialist Legion

Hate Symbol
National Socialist Legion
The National Socialist Legion is a small neo-Nazi group that originated in 2018. Its logo features a red, black and white shield with stripes and a Wolfsangel.
Read more about National Socialist Legion

Muh Holocaust

Hate Symbol
Muh Holocaust
“Muh Holocaust” is an antisemitic phrase popular with the alt right used to convey the bigoted notion that Jews routinely bring up the Holocaust to gain attention or to deflect negative attention.
Read more about Muh Holocaust

Moon Man

Hate Symbol
Moon Man
“Moon Man” is a meme derived from a character in 1980s McDonald’s restaurant commercials that was appropriated by white supremacists, especially from the alt right, who attach it to racist songs, language and imagery.
Read more about Moon Man

League of the South

Hate Symbol
League of the South
The League of the South is a longstanding neo-Confederate white supremacist group that advocates for an independent, white-dominated South. Its symbol is intended to resemble the St. Andrew’s Cross on the Confederate flag.
ALTERNATE NAMES: Southern Nationalist Flag, Black Cross
Read more about League of the South

Jera Rune

Hate Symbol
Jera Rune
The Jera rune is an ancient European runic symbol and part of the runic alphabet. It is one of a number of runic symbols that white supremacists have appropriated but is also commonly used by non-racist modern Norse pagans, so care needs to be taken in its evaluation.
ALTERNATE NAMES: Jeran Rune
Read more about Jera Rune

It's Okay To Be White

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It's Okay To Be White
“It’s okay to be white” is a slogan popularized on the website 4chan in 2017 for trolling purposes and which was soon adopted by white supremacists (who had occasionally used the phrase themselves in the past).
Read more about It's Okay To Be White

Identity Evropa

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Identity Evropa
Identity Evropa was one of the most active white supremacist groups in the U.S. from 2016-19. In 2019, it reformed itself as the American Identitarian Movement (AIM).
Read more about Identity Evropa

Identitarian Lambda

Hate Symbol
Identitarian Lambda
The Identitarian lambda is a symbol used by people who identify with Identitarianism, a racist and anti-immigrant European far right movement loosely analogous to the alt right in the United States.
Read more about Identitarian Lambda

The Happy Merchant

Hate Symbol
Happy Merchant
The Happy Merchant is a very common antisemitic meme popularized by the alt right, featuring a person with exaggerated stereotypically Jewish features and grasping hands, meant to convey a “greedy Jew.”
ALTERNATE NAMES: Jew Face, Merchant Face, Le Happy Merchant
Read more about The Happy Merchant

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